Six months before launch, we were already building it. Fifteen years later, we're still running it.

In 2011, English-language coverage of Israel and the Jewish world was dominated by sites that had bolted online editions onto print operations. David Horovitz wanted something different: an entirely digital newsroom, designed from the first byline for the way people actually read online – fast, mobile, deeply interlinked, capable of holding an active conversation with its readers.

There was no print legacy to protect. No old templates to retrofit. Just a clear brief: build a serious international news publication from the ground up, ready to compete on day one with established players that had been online for a decade.

We came on in August 2011. The site launched in February 2012.

Every editorial decision that touches the website – new sections, new features, redesigns, election-night dashboards, war-coverage interfaces – runs through our team alongside the newsroom's. We attend the strategy meetings. We know the editors by name. We get the 2am call when something looks wrong on the homepage in Sydney even though everyone in Jerusalem is asleep.

When the editorial team wanted a fundraising mechanism for reader support, we built The Times of Israel Community. When podcasting became central, we built the audio infrastructure. When the war started, we scaled the servers, hardened the security, and kept the site live through the largest traffic event in its history.

We don't just maintain The Times of Israel. We help shape what it becomes next.