Almost no one understood both technology and content. So we built a company that did.
By 2010, the three of us – Ronen, Grig, and Biranit – had spent years inside Israeli media, designing Calcalist, running Haaretz's websites, leading NRG-Maariv. We'd each seen the same problem from a different seat: publishers were forced to choose between companies that understood technology and companies that understood content. Almost no one understood both.
So we built one.
We started with a handful of clients and a single conviction: the people building a publication's digital home should understand journalism as deeply as they understand code. A year later, a new publication called The Times of Israel came looking for exactly that. We built it from scratch – and fifteen years on, we're still running it.
Today we're the digital department for more than twenty publications around the world – international news sites, community newsrooms, medical journals, independent magazines. We've grown a real team beyond the three of us who started it. But we're still founder-led, still journalists at heart, and still convinced that the best digital work for publishers comes from people who've lived the deadline.